Thursday, April 19, 2018

How to have an ethical and effective approach to influencer relations

Influencer relations is a hot topic in communications and done well, can be employed strategically as part of a PR programme to achieve campaign objectives. But, as a professional communicator, how do you go about having an ethical and effective approach to influencer relations? Here, Anne-Marie Lacey and Deb Sharratt share their top tips.

from Vuelio https://ift.tt/2J7Yqad

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