Monday, October 16, 2017

When isn’t bad PR, bad PR? When it’s Szechuan sauce

McDonald’s made headline news last week because of a cult cartoon’s obsession with a promotional dipping sauce that was last seen in 1998. But was the lack of Szechuan sauce really a PR disaster? Or was it a stroke of genius worthy of Rick Sanchez Dimension C-137 himself?

from Vuelio http://ift.tt/2gJGxD7

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