Founder of influencer marketing consultancy, N.K.B. Nik Speller shares his thoughts with us about this growing trend. Drawing on his experience of being a contributor to men’s lifestyle blog, Buckets and Spades, Nik explains how men's lifestyle blogs are deconstructing stereotypes that men aren't interested in fashion and grooming.
from Vuelio http://ift.tt/2jiXR4D
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