Reach is vanity, engagement is sanity, PR is hard graft

There is an old cliché in business which states turnover is vanity, engagement is sanity. In this digitally disrupted age (where anyone can be a publisher and influencers are more likely to look like Zoella than Murdoch), it’s exactly the same in PR. We just need to replace “turnover” with “reach” and “profit” with “engagement”.

from Vuelio http://ift.tt/2f3FXOK