Back in the halcyon days of fully-staffed newsrooms, writing headlines was not a task trusted to lowly journalists. It took many years of sub-editing experience to learn the craft. Headlines were just too important to get wrong. Circulation figures relied on good headlines to stop people in their tracks and make them want to buy a newspaper. A good headline told the full story and it enticed people to read more.from Vuelio http://ift.tt/2aNjMwN
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